Since the rise of digitalization, mobility, and remote work, the trend has shifted toward applications developed to meet the specific needs of each profession or profile.
Application solutions refer to software, applications, or IT systems designed to address specific needs within a company, organization, or for individual users. These solutions are tailored to provide particular functionalities or services, whether for organization, logistics, business operations, or management.
An application solution can be considered a business application.
What is a business application?
By definition, a business application is a customized solution developed to meet the specific needs of a company or industry sector.
Business applications are designed to address specific problems and optimize an organization’s workflows. For example, a business application could be implemented to manage warehouse logistics or monitor the quality control of specific products.
A business application is often developed as a web and/or mobile solution that can adapt to various devices (PC, tablet, smartphone, video wall, etc.). Increasingly, these applications are hosted in the cloud to ensure accessibility from any browser and location, while incorporating the necessary cybersecurity measures based on the context.
The deployment of such an application should be integrated into the company’s overall strategy and interfaced with its information system.
Why Develop a Custom Business Application?
- Automate business processes to reduce time-consuming tasks and lower costs.
- Provide employees with an optimal and personalized tool to enhance their work experience.
- Adapt and build an innovative company image in response to the evolving world of work.
- Deliver a custom business solution that meets the needs of both management and operators/users within the company.
- Optimize processes over the long term.
- Offer tailored solutions for complex and innovative projects.
- Provide the company with a custom software solution that it owns (no licensing costs).
- Offer a web-based software solution accessible from mobile devices, tablets, etc. (Cloud or SaaS).
Overall, developing a business application allows companies to better meet their objectives and user needs, even as technologies and requirements evolve.
The UX of business-specific applications
Digital transformation now encourages companies to place UX (User Experience) at the core of business applications. UX plays a crucial role in the effectiveness and adoption of these applications by users. Its goal is to optimize user satisfaction and ease of use when interacting with the application.
This can involve developing a custom, intuitive user interface, offering flexible personalization, or ensuring visual consistency.
The UX of business applications must be user-centered, taking into account their needs, workflows, and preferences.
Equans Digital
Our experts design, develop, and manage custom business applications to address the specific challenges of your company's operations or the evolution of your needs.
We place great emphasis on the user interfaces we deploy for our clients, whether in terms of UI (User Interface) or UX (User Experience).
To achieve this, we integrate the best application solutions on the market, in collaboration with our software vendor partners, combining them with our digital expertise:
- Gathering requirements (improving customer experience, enhancing employee retention, etc.)
- Design and development of the application according to the defined functional specifications.
- Testing phase to validate the developed application.
