Transforming a soccer stadium into a premium lifestyle and events venue
As part of the renovation of the Stade Saint-Symphorien's South Stand, FC Metz Stadium wanted to modernise all its hospitality areas to offer a top-of-the-range spectator experience on match days, while developing stadium operations throughout the year.
To meet this ambition, the Equans Digital teams have designed and deployed a complete, scalable and intuitive audiovisual infrastructure, suitable for sports use as well as corporate events, seminars and receptions.
Thanks to a global approach combining audiovisual, sound, digital signage, IPTV, audio/video capture and broadcast, the Stade Saint-Symphorien has become a multifunctional space capable of hosting a wide variety of events under premium conditions.
Transforming Stade Saint-Symphorien into a connected, premium, year-round sports and events venue
The project pursued several strategic objectives:
- Modernise the audiovisual infrastructures of the new South Stand.
- Create premium hospitality spaces suited to VIP and event use.
- Enable stadium operation 365 days a year, beyond sporting fixtures.
- Guarantee the modularity of the spaces to accommodate different event formats.
- Simplify technical operation despite the complexity of the facilities.
- Prepare for future uses with scalable, long-lasting solutions.
The FC Metz thus wanted to transform the stadium into a real lever of economic and event appeal for the region.
A complete, scalable audiovisual infrastructure
Equans Digital teams equipped all the reception areas in the South Stand:
- VIP boxes
- Bars and social areas
- Reception lounges
- Restaurants
- Corporate seminars
- Press and event areas
Our experts have deployed a comprehensive audiovisual solution including:
Nearly 300 loudspeakers have been installed to ensure homogeneous, high-performance sound diffusion tailored to each space. This infrastructure guarantees excellent listening quality, whether at sporting events, seminars or receptions.
The various areas benefit from advanced capture and broadcasting systems enabling the retransmission of events, conferences or multimedia content throughout the stadium.
More than 130 digital signage and IPTV points have been deployed to broadcast personalised content, real-time news, event videos or sports broadcasts.
The hospitality areas have been enriched with immersive equipment to enhance the user experience and add value to the events organised within the stadium.
Although the installations are particularly technically advanced, the Equans Digital teams have developed simplified and intuitive control interfaces, facilitating day-to-day operation by the stadium teams.
Why choose Equans Digital?
Thanks to its expertise in audiovisual, digital infrastructures and multiservice integration, Equans Digital supports players in the sports, entertainment and events sectors in transforming their infrastructures.
Our teams design customized solutions capable of meeting new challenges:
- immersive spectator experience,
- multifunctional use of sites,
- flexibility of uses,
- real-time content delivery,
- simplification of operation,
- scalability of installations.
From connected stadiums to next-generation hospitality spaces, we help our customers create high-performance, attractive venues designed for tomorrow's uses.
A multi-purpose approach
The new South Stand is no longer limited to sports use.
The stadium is now capable of hosting :
- Corporate seminars
- Institutional events
- VIP nights
- Conferences
- Private events
- Partnering and sponsoring operations
- Hospitality services on match days
This approach enables FC Metz Stadium to enhance its facilities all year round and optimise the visitor experience.
The new audiovisual spaces help provide an immersive, premium experience for partners, guests and spectators.
The stadium is now a genuine living space capable of hosting events outside sporting competitions.
The infrastructures deployed meet FC Metz's current needs while anticipating future uses.
The interfaces developed by Equans Digital allow operators to easily control complex equipment.
The audiovisual transformation is a key element in the repositioning of the Stade Saint-Symphorien as a modern, multi-purpose sports facility.
The Stade Saint-Symphorien is a modern, multi-purpose sports facility.
The customer's view of the project
"Listening, attentive to our needs, our operating issues and a force for proposals are the three words that best describe the Equans Digital teams."
Nicolas Vincent - Infrastructure works and maintenance manager at FC Metz Stadium